Mad Mimi – Newsletter Marketing for Divas
I was out and about on the internet today and came across a beautifully designed Yahoo group post. The email that I received was just as lovely as the Yahoo web post.
That, of course, made me very curious. I’m often captured by how something looks and I’m more interested in reading further if someone has taken the time and energy to beautifully design what they send. Then I want to know WHAT they are saying as much as HOW they designed it.
Let’s face it, folks, we are all savvy enough that we’re tired of text-based emails with short word-wrapped sentences that scream "buy my stuff" – "get it now before it’s gone forever" – "buymystuff, buymystuff, BUYMYSTUFFNOW!!!!!!!!!!!!!"
I’m also getting tired of all the new "get a FREE 5-minute training video where they spend 4 minutes trying to convince me that I need to go buytheirstuff."
If you want to capture your audience’s attention long enough to get your message across … and if you are interested in creating interesting and lovely emails and newsletters, I recommend MadMimi. Yep, that’s not a typo! MadMimi.com is a service where most of the components are free up to a certain number of subscribers. However, I find that their rates are reasonable for those that build a larger list. An autoresponder is available, but after I signed up I discovered it was one of the items that requires a monthly fee right from the get-go. Not a biggie as I feel that the newsletter feature is outstanding!
If you don’t already have a list and you aren’t sure how long it may take you to build one – OR – you are looking for creative ways to post newsletters and emails to your teams, Yahoo and Google groups ~ check out MadMimi.com.
Tags: beautifully designed emails, boring emails, boring newsletters, capture your audience's attention, email marketing, great newsletters, interesting newsletters, madmimi, newsletter marketing, newsletter templates, newsletters
